About the founder

Michael Travers | Founder & managing director

Michael has worked in marketing for over 12 years and as a senior conference marketer for over 5. Before setting up Infinitum, he worked as Group Head of Marketing at World Trade Group – an international cross-industry conference and exhibition organiser.

During his time there he was responsible for the development of group, divisional and event marketing strategy greatly increasing ROI by streamlining the sales process and implementing industry leading multi-channel marketing plans.

He assisted in the development of the European and North American event portfolio from 6 to 40+ events in 3 years, a merger, rebrand and managed a global marketing / research / creative team of more than 25 staff. Industry sectors include energy, manufacturing, pharma, media, business services, finance, FMCG and defence.

Previous to this, Michael was Marketing Manager at CWC Group, organiser of conferences, exhibitions and seminars for the global energy industry.

Michael started his first web design and marketing company, Trading Associates more than 10 years ago helping small companies generate new business leads through web marketing.

Michael studied at The London School of PR and Integrated Marketing Communications.

Michael is available for freelance marketing consultancy work.