Search Engine Optimisation (SEO) for events

SEO is one half of what is now collectively know as ‘Search Marketing’ or ‘Search Engine Marketing’ and is as important to the event business as it is to any successful institution in getting visitors to your site. An added challenge faced by us in the conference and exhibition industry is the time restraints in achieving this success.

There are three major factors contributing to search engine (and more specifically, Google) rankings.

• Keyword research – selecting what words and phrases users will be using to find your event
• Site content – the text, navigation, site structure and quality and compliance of coding.
• Links – primarily the number and quality of other sites pointing to yours and this is another area where event listings are important

We specialise in ensuring your corporate and event websites are ranked highly in search engines and generating visitors, leads and bookings. We can either optimise your existing site(s) or perform SEO as part of our web design and build service.

Click here to go to the Infinitum Event Marketing page.