Web marketing
Web marketing is now one of the most effective tools in a conference marketer’s arsenal. We build industry leading websites and get them noticed on the web through the use of Search Engine Optimisation (SEO) and Pay Per Click (PPC).Search Engine Optimisation (SEO) for events
SEO is one half of what is now collectively know as ‘Search Marketing’ or ‘Search Engine Marketing’ and is as important to the event business as it is to any successful institution in getting visitors to your site. An added challenge faced by us in the conference and exhibition industry is the time restraints in achieving this success.There are three major factors contributing to search engine (and more specifically, Google) rankings.
- Keyword research – selecting what words and phrases users will be using to find your event
- Site content – the text, navigation, site structure and quality and compliance of coding.
- Links – primarily the number and quality of other sites pointing to yours and this is another area where event listings are important.
Click here to go to the Infinitum Event Marketing page.
Pay Per Click (PPC) Advertising for Events
Pay Per Click (PPC) is the other method of Search Engine Marketing. The term relates to the paid listings at the top and right hand side of search engine listings like Google.PPC can be an effective and measurable marketing technique used to generate targeted visitors to your website and we have successfully used PPC in many event marketing campaigns.
While PPC costs have been on the rise recently, the key to a good PPC campaign is perfecting your keyword lists and ad copy – not the depth of your pockets.
For a discussion or consultation on how we can help you with PPC and integrate it with the rest of your web strategy, contact us.
Click here to go to the Infinitum Event Marketing page.
